YDreams Global and Hospital de Amor Barretos Cancer Hospital have been recognized as one of Fa​st Company’s World Changing Ideas 2019.

Apr 9, 2019

New York, April 8, 2019 — The winners of Fast Company’s 2019 World Changing Ideas Awards were announced today, honoring businesses, policies, projects, and concepts that offer innovative solutions to the issues facing humanity.

YDreams and Hospital de Amor have been recognized as one of FastCompany’s World Changing Ideas for 2019! The honorable mention in the category Creativity is for the project Genesis Mission.

An interactive, gamified experience that happens inside of a customized heavy duty truck traveling Brazil to different schools. The Mission goal is to teach kids between 10 and 15 years the advantages of living a healthy life and its benefits for the prevention of cancer.

The gamified structure, the use of interactive technology and language suited to this age group promotes their connection and emotional engagement.    


Genesis Mission:

Cancer is responsible for 4 million deaths a year all over the world. About 30% to 50% of the cases can be prevented by early detection of risk factors. The Genesis Mission was created to raise awareness around the importance of prevention and self-care in order to reduce incidence and casualties from the disease.

The Genesis Mission is a journey of knowledge.

It’s an immersive gamified experience that approaches a complex subject in very unusual way, turning young students into protagonists of an imaginary and adventurous scientific investigation to save lives.

Funded by the Public Ministry of Labor in Campinas city, the project was conceived inside the Hospital de Amor, an institution regarded for its efforts to combat cancer by raising awareness and prevention.

Doctors and directors shared the same belief that the best way to act is by reaching out to young people, whose minds and hearts are open and engaged by nature.

In face of this predicament, Hospital de Amor developed the “Genesis Mission” in partnership with YDreams Global.

The project was developed in over a year with the collaboration of a scientific and medical board, education professionals, engineers, editors, designers and gamers amongst others in an interdisciplinary team of more than 50 professionals.

Students from different social background and regions participated on developing the concept. Design thinking was used to orchestrate co-creation work sessions, consequently the language used, and some of the best ideas, were presented by the project’s target public themselves.

The Mission started in August 2017 and has travelled to 10 cities so far. It’s visited 20 schools, receiving 6.469 students and reached more than 25.800 people indirectly.

Visit: www.missaogenese.com.br


About the World Changing Ideas Awards:

World Changing Ideas is one of Fast Company’s major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors choose winners, finalists, and honorable mentions based on feasibility and the potential for impact. With a goal of awarding ingenuity and fostering innovation, Fast Company draws attention to ideas with great potential and helps them expand their reach to inspire more people to start working on solving the problems that affect us all.

Now in its third year, the World Changing Ideas Award showcases 17 winners, more than 200 finalists, and more than 300 honorable mentions, with Health and Wellness, Education, and AI and Data among the most popular categories. A panel of eminent judges selected winners and finalists from a pool of more than 2,000 entries, such as Food, Energy, and Developing World Technology.

All of the finalists are highlighted in the May issue of the print magazine, which hits newsstands April 16.

Visit World Change Ideas 2019


About YDreams Global:

YDreams Global is a world renown Experiential Design Agency specialized in Immersive Brand Experiences, Conceptual Spaces, and Interactive Exhibitions.

With offices in Vancouver, São Paulo and Rio de Janeiro, the company has developed over 1,300 interactive experiences for clients all over the world such as Disney, NBA, Adidas, Cisco, Nokia, Nike, Mercedes Benz, Coca-Cola, Santander, AmBev, Qualcomm, Unilever, City of Rio and Fiat.



About Hospital de Amor

Hospital de Amor (current name of Barretos Cancer Hospital) is the most advanced oncological hospital in Brazil with 100% assistance through the Brazilian Public Health System, sustained thanks to the support of several society segments, such as companies, artists and individuals who believe in the cause of fighting against cancer.

The Hospital numbers:

6,000 People assisted each day.
2,167 Cities assisted in 27 states of Brazil.
380 Doctors who work exclusively and full time.
3,800 employees.